Frozen Strawberry Market Trends: Fresh vs. Frozen|GreenLand

10+ yrs kws tshaj lij: Hoobkas- xa khoom khov rau 35 lub teb chaws; xoom-risk shipping.

 

 

Kuv tau nug ib lo lus nug tas li los ntawm kuv cov neeg siv khoom:

"Yuav khov strawberry tus nqi nce xyoo no?"

 

Ua ncaj ncees, qhov ntawd tsis yog lub ntsiab lus.
Qhov tseem ceeb yog qhov no: Puas yog qhov kev xaiv uas koj xaiv tam sim no hloov mus ua "kev ua yuam kev" hauv 2-3 xyoos?

Yog tias koj yog tus saib xyuas kev yuav khoom, koj tsis yog cuam tshuam nrog ib qho - sijhawm ua lag luam. Koj tab tom cuam tshuam nrog:

1. Ntev- daim ntawv cog lus ntev

2. Muab khoom ruaj khov

3. Zoo ib yam

4. Tus nqi kwv yees

Thiab tag nrho cov no nyob ntawmntev - lub sij hawm ua lag luam tiam sis, tsis yog luv luv - nqe lus hloov pauv.

 

 

Lub Xeev ntawm Ntiaj Teb Frozen Strawberry Market: Kev thov tsis yog "loj hlob," Nws yog "ua haujlwm"

 

Qhov Tseeb Tsis Pom Zoo: Kev thov tau hloov ntawm "Fresh" mus rau "Controlable"

Hla lub35 lub teb chaws ua lag luamKuv ua haujlwm, Kuv pom ib qho kev hloov pauv zoo ib yam:

1. Hauv Kev Lag Luam Khoom Noj: Kev thov rau khov strawberries yog tsis tu ncua nce.

2. Hauv Khw Muag Khoom Tshiab Txiv Hmab Txiv Ntoo: Kev lag luam tshiab strawberry tau hloov pauv ntau, thiab cov nqi pov tseg tau nce.

Qhov no tsis yog "downgrade" hauv kev noj; nws yog arationalization ntawm cov khoom siv.

Nov yog qhov peb feem ntau saib hauv kev lag luam tam sim no:

1. Kev loj hlob txhua xyoo rau Frozen Strawberries: 5% -7% (txawm tias siab dua hauv kev ua haujlwm).

2. Kev loj hlob feem ntau yog tsav los ntawm:

●Bakery

● Cov khoom noj mis nyuj

● Dej haus

● Cov khoom qab zib khov

● Tsev noj mov Chains

Lus Cim: Nws tsis yog tias cov neeg siv khoom tam sim ntawd poob rau hauv kev hlub nrog cov txiv hmab txiv ntoo khov; nws yog cov khoom lag luam tsis twv twv txiaj tshiab.

 

Kev ua lag luam yog "De-Randomizing"

Yav dhau los, lub logic rau tshiab strawberries yog:

Keeb Kwm Zoo + Huab Cua Zoo=Cov Khoom Zoo

Tab sis niaj hnub no qhov tseeb yog:

● huab cua tsis tshua muaj tshwm sim.

● Lub caij sau qoob tau luv dua.

● Cov qib zoo hloov pauv ntau dua.

Lub logic rau khov strawberries, txawm li cas los xij, yog:

Standardized Raw Materials + Industrial Process=Replicaable Results

Qhov no yog qhov laj thawj vim li cas kev lag luam khoom noj khoom haus xaiv khov.

 

 

Cov Tsav Tsheb Tiag Tiag Tom Qab Kev Loj Hlob hauv Frozen Strawberry Demand (Tsis yog Slogans)

 

1. Kev hloov ntawm tus cwj pwm ntawm cov neeg siv khoom: Tsis yog "Frozen yog Phem," Tab sis "Kev Yooj Yim Ua Ntej"

Yog tias koj ua haujlwm rov qab los ntawm cov neeg siv khoom kawg, koj yuav pom qee qhov kev hloov pauv tiag tiag:

  ●Kev loj hlob hauv Smoothies / Npaj- los- sib tov cov khoom.

  ●Kev nthuav dav ntawm khov yogurt thiab cog- dej qab zib.

  ●Tus cwj pwm ntawm lub tsev khov thiab khaws cia yog tsim.

Cov neeg siv khoom tsis nug, "Puas tau khaws hnub no?" Es tsis txhob, lawv nug:

● Puas muaj nyob rau txhua xyoo?

● Puas yog nws saj zoo ib yam?

● Puas yog tus nqi txais?

Qhov no ncaj qha pushes likev yuav khoom ntim khov strawberries ntawm B-sab (sab lag luam).

 

2. Kev Noj Qab Haus Huv Kev Noj Qab Haus Huv: Khoom noj khoom haus "kev ruaj ntseg" yog qhov tseem ceeb tshaj qhov "tshiab"

Qhov no yog kev hloov pauv tseem ceeb hauv kev xav.

Nyob rau theem kev yuav khoom, ntau thiab ntau tus neeg tau txais qhov tseeb:

● Cov as-ham hauv cov txiv pos nphuab tshiab degrade tsis tu ncua thaum thauj thiab txee lub neej.

● Frozen strawberries kaw nyob rau hauv cov as-ham ntawm lawv lub ncov ripeness.

Tshwj xeeb tshaj yog nyob rau hauv cov xwm txheej no:

● Khoom noj khoom haus.

● Cov khoom lag luam nrog cov khoom noj khoom haus nruj.

●High - rov yuav SKUs.

Stability > Kev xav.

 

3. Awakening to cost & Risk (Qhov no yog tus tsav tsheb loj tshaj plaws)

Ntau tus neeg yuav khoom tsis kam hais qhov no rau pej xeem, tab sis kuv tuaj yeem hais rau lawv:

● Cov"cov nqi tsis raug cai"ntawm cov txiv pos nphuab tshiab tau nce siab.

● Cov"systemic nqi"ntawm khov strawberries yog tiag tiag clearer.

Qhov no suav nrog:

● Cov nqi pov tseg.

●Manual sorting Labor.

● Kev ntxhov siab los ntawm cov khoom lag luam tas sij hawm.

● Kev pheej hmoo ntawm kev cuam tshuam kev xa khoom.

Thaum koj ua tus saib xyuas ntawm ntau lub teb chaws cov khoom lag luam, cov teeb meem no tau nthuav dav infinitely.

 

 

Kev Sib Tw & Lub Sijhawm Hauv Kev Ua Lag Luam Frozen Strawberry: Kev muaj tiag yog qhov nyuaj dua li cov lus ceeb toom

 

Kev Sib Tw 1: Tsis yog Tag Nrho Cov Txiv Hmab Txiv Ntoo Frozen Yog " Tsim Nyog Yuav"

Raws li kev lag luam nthuav dav, cov teeb meem tshwm sim:

● Cov khoom nyoos tsis siav txaus.

● Cov txheej txheem khov yog tsis ruaj khov.

●IQF (Individual Quick Freezing) tsis tiav.

● Qhov sib txawv loj ntawm cov khoom siv.

Qhov kev pheej hmoo tiag tiag hauv kev yuav khoom tsis yog khov nws tus kheej, tab sis xaiv cov khoom siv tsis raug.

 

Kev Sib Tw 2: Keeb Kwm Xaiv Pib Pib Polarize

Hauv kev ua haujlwm tiag tiag, kuv pom qhov no tshwm sim:

  ●Tsawg-Nqi Keeb Kwm→ Volatility yog nce.

  ●Mature Production Areas→ Qhov tseem ceeb yog hloov mus rau ntev - daim ntawv cog lus thiab kev tswj kom zoo.

Hauv ob peb xyoos tom ntej no, khov strawberry keeb kwm yuav qhia meej meej faib ua:

"Industrial-Grade Origins"

"Speculative Keeb Kwm"

Rau cov neeg yuav khoom, qhov no yog kev tshuaj ntsuam xyuas.

 

Lub Sijhawm: Cov neeg yuav khoom tshaj lij tau txais ntau lub zog sib tham

Ib qho kev hloov pauv nthuav dav tau tshwm sim:

● Cov neeg yuav khoom nrog lub sijhawm ntev - muaj peev xwm npaj tau

● Pom nws yooj yim dua kom tau:

○ Customized specifications.

○ Tus nqi ruaj khov.

○ Qhov tseem ceeb hauv kev teem sijhawm ntau lawm.

Qhov kev lag luam loj dua tau txais, qhov pom tseeb dua qhov zoo dua rau cov neeg yuav khoom.

 

 

Tom ntej no 3-5 Xyoo: Qhov Chaw Ua Lag Luam Frozen Strawberry Taug Kev?

Raws li qhov kev txiav txim tiag tiag thiab cov phiaj xwm cov neeg siv khoom kuv pom tam sim no, qhov sib txawv yog qhov tseeb:

 

Kev kwv yees yav tom ntej

1. Frozen Strawberries Yuav dhau los ua "Basic Industrial Raw Material"
Ib yam li khov blueberries thiab khov mangoes.

2. Specification & Application-Triven Procurement yuav dhau los ua qhov tseem ceeb
Nws yuav tsis yog hais txog "tag nrho" lossis "slice" ntxiv lawm. Nws yuav yog:

● Tshwj xeeb rau Bakery.

● Tshwj xeeb rau Dej Haus.

● Tshwj xeeb rau yogurt.

3. Tsawg tus neeg muab khoom, kev sib sib zog nqus
Lub khw yuav tshem tawm cov neeg muag khoom uas "tsuas yog muag khoom tab sis tsis nkag siab cov ntawv thov."

 

Kev lag luam kws tshaj lij pom zoo (Tsis yog qhov kev kwv yees, Nws tshwm sim tam sim no)

Tom qab tham nrog ntau tus tswv lag luam thiab cov neeg tswj xyuas cov nroj tsuag, cov kab lus kuv hnov ​​feem ntau yog:

"Peb tsis tau caum 'tus strawberry pheej yig tshaj' lawm; peb xav tau 'strawberry uas ua rau peb muaj teeb meem tsawg tshaj plaws."

Cov kab lus no tuaj yeem ua haujlwm raws li cov ntsiab lus rau yav tom ntej ntawm kev ua lag luam khov strawberry.

 

Cov lus qhia tiag tiag rau cov neeg yuav khoom

Yog tias koj tab tom npaj rau 3 xyoos tom ntej no, kuv xav kom koj xav txog tam sim no:

1. Puas yog kuv cov khoom xav tau xyoo-ib puag ncig?

2. Puas yog kuv cov neeg siv khoom txaus siab txog kev ruaj ntseg dua li "zoo li tshiab"?

3. Puas yog kuv tus neeg muag khoom puas nkag siab kuv cov xwm txheej thov?

4. Yog tias huab cua lossis kev thauj mus los tsis raug, kuv puas muaj daim phiaj B?

Frozen strawberries tsis yog tus qauv nws tus kheej; lawv yog cov cuab yeej los daws qhov tsis paub tseeb.

 

 

Xav Dive Deeper?

Yog tias koj xav kawm ntxiv txog kev muab qhab nia, ntau yam, thiab cov ncauj lus ntxaws ntxaws ntawm cov txiv pos nphuab khov, peb tau npaj cov lus qhia ua tiav rau koj.
Nyeem ntxiv: Frozen Strawberries 101: Txhua Yam Koj Yuav Tsum Paub

 

Npaj Ua Kev Xaiv Noj Qab Haus Huv?

Yog tias koj tab tom nrhiav premium khov strawberries uas yog100% additive -dawbthiab nruj me ntsis kub- tswj kom kaw cov khoom noj,GreenLandyog koj tus khub ntseeg.
Mus saib peb cov khoom: GreenLand Premium Frozen Strawberries

 

 

Tshawb lub Frozen Strawberries Knowledge Center

Txhawm rau ua kom tiav cov ntsiab lus ntawm khov strawberries- suav nrog kev tswj kom zoo, khoom noj khoom haus, kev xav txog tus nqi, kev pheej hmoo yuav khoom, kev ruaj khov, kev siv, thiab kev qhia tshwj xeeb- mus saib peb
Frozen Strawberries Knowledge Center.